Eddie Thornton
A little bit 'o me! Occupation: Social Media Marketing: Strategy & Tactics, online privacy, online security. Interests: Making business better. Writing, Art, Motorcycles, Movies, Games...
A little bit 'o me! Occupation: Social Media Marketing: Strategy & Tactics, online privacy, online security. Interests: Making business better. Writing, Art, Motorcycles, Movies, Games...
New video from Sgrouples shows how your online privacy can be controlled by: You!
You don’t have to let others decide who gets what, when, and how of your information.
Privacy is only dead if we/you accept it.
It is true that “they” already have your “information” but “data” is a living, growing thing. Data is cumulative. It does not stop until you die and marketers want every last scrap of information they can get. There are companies, programs, apps that are at both extremes when it comes to collecting your data. On one end of the spectrum there is HootSuite, and Facebook whose CEO blames you for this mess:
http://www.slate.com/articles/technology/technocracy/2011/11/facebook_privacy_you_re_as_much_to_blame_for_the_site_s_privacy_woes_as_mark_zuckerberg_.html
On the other end there are companies like Yahoo and Sgrouples:
https://sgrouples.com/
Where privacy is designed into the platform itself. So while everyone seems to be going around astounded, shouting “Privacy is dead! Privacy is dead!” One can’t help wonder: Is this big call-to-defeatism being lead by those who are merely feeling helpless, or by those leading the charge into the total-data-acquisition of the many, by the few?
AMA, WSBK at Miller Motorsports Park in Tooele Utah were wonders to watch. But clearly different classes of wonder. Rather than seperating the men from the boys, they seemed to separate the ones who have it ALL from the ones who just have… IT? Or some of it? Or maybe just the good from great. Clearly they were all GOOD. But as I stood in my safety-marshals box at the end of the straight leading to Clubhouse corner I could see every one of the riders come spinning out of the previous turn. Relative to WSBK, the AMA guys were all over the place. Every lap they took up most of the track. Individually their lines were not as precise or as consistent. In contrast the WSBK riders were noticeably more clean, efficient, and consistent. When they came out of that same turn and onto the straight it was like they were all one tight team, a peloton riding together every lap. With few exceptions they kept to the outside third of the track.
And Ben Spies… Knee-slider tracing the same arc, making the same sound, the same rhythm, for the same length of time, each and every time. Precision itself.
Three years later I’m Marshaling at Laguna Seca: Top of the Corkscrew. Casey Stoner repeatedly runs his front Bridgestone over the same six inches of space between a patch of asphalt and the res-and-white curbing. All day long. Only once did he not hit his mark. A slower rider with an uncertain trajectory was occupying that patch of ground. A “backmarker”.
Dani Pedrosa, also on the same bike as Casey rode nearly identical lines through that same six inches of track nearly as accurately. Not as aggressively. So too did Ben Spies and Valentino Rossi attack that small space time after time, lap after lap.
(Source: eddiethornton)
Just because a businessperson does not live in a big, fancy house, drive an expensive car, or wear flashy clothes does not mean that they are not successful. The reality is that we do not know where they started from or where they would have been or what they would have had without that business. Further we do not know what their goals were and are for that business. Most people just assume that every businesspersons goal is just… MORE! But that is not always the case
For many small businesses, sole-proprieterships, DBA’s (Doing Business As), etc., the goals are more directed, specific (even if on a subconscious level), and more modest: Pay off this piece of equipment, take care of that bill, be able to afford to have a baby, start paying for a particular college.
Neither Flash, nor Bling, nor “keeping up with the Joneses” are on every business owners priority list. In fact a good many of the ones I know, even ones worth millions, drive cars one could afford working at a fast-food place, don’t shave for a week at a time, and wear t-shirt, sad, old jeans (not the fake-torn, expensive kind), sandals or flip-flops, and a baseball cap they’ve had for decades. Why? Why not? Why should they spend their hard-earned money making Michael Jordan or Nike rich? Or Kenneth Cole, or Armani? These friends of mine aren’t in it for the glam-factor. Nor are they “All about the money”. No, they have other priorities altogether.
Hello, now give me your Facebook password…
I am already being asked for my Social Media password by companies. This seems to be a combination of ignorance, arrogance, and fear. Of course, I’m refusing. The response that immediately comes to mind is this: “As soon as you hand me the keys to your house! And the house of every person who will have access to that information!” Then I can rifle through all of their personal information, photos, listen in on their private conversations with friends, relatives, etc. Since they usually do not have social media accounts their house is the container of the physical things that we keep virtually on Facebook and other sites; photos, writings, videos, music, contacts for our loved one’s, etc. But even under such circumstances I would still consider it a loss because I don’t want to know what they write or say or photograph because I do not judge them. They however do and will judge me and other workers. They will be promoted, demoted, written-up, and fired on the basis of what is seen within the narrow, limited, focused confines of social media.
I was just asked to write how giving up my social media password could impact my life. Here is an excerpt:
“It’s like having complete strangers listening into private conversations with intimate friends. Things that not meant for strangers ears or eyes would be viewed from an “outsiders” perspective with no context, and no understanding of our humor or social politics. It have drastically negative impact upon my career and or employment.”
-Eddie